When a crisis occurs in your community, it is too late to prepare. How should the narrative be formed, who is the appropriate media messenger or spokesperson, what information should be released, when and by whom? In today’s fast-paced media environment, time is truly of the essence.
The Maryland Municipal League-Police Executive Association in partnership with Ms. Julie Parker and Ms. Christina Cotterman is offering a one-day seminar for Chiefs of Police, Sheriffs, command staff, and elected and appointed officials to learn more about preparing for the media spotlight when a crisis puts your jurisdiction in the headlines.
Title: “Media Matters: When you’re in The Headline. Will your city or town be next in the media spotlight?
Program: The day-long, hands-on, interactive course, sponsored by the MML-PEA, includes the role of social media in shaping the message, how to prepare effective written press releases, and the important role all officials have in ensuring a timely, consistent and accurate message. We also employ the services of a professional videographer who will record mock news conferences and play back for instant review, allowing participants to fine-tune their public speaking skills and learn what to say, what not to say, and the ever important body language messages conveyed when the camera is rolling. This is an environment that encourages learning, rather than doing so under media fire after the crisis hits.
Presenters: Julie Parker and Christina Cotterman, two media veterans with law enforcement communications experience, will guide participants through a comprehensive program designed to prepare Chiefs of Police, Sheriffs, command staff, and elected and appointed officials in the event your city or town is cast into the national spotlight.
Date/Time: Friday, November 18 from 8:30 AM to 3:30 PM
Location: The Hyattsville Police Department (4310 Gallatin St, Hyattsville, MD 20781)
Registration: For registration questions, directions or parking arrangements, please contact Lt. Purvis at cpurvis@hyattsville.org or office number 301-985-5066.
Please refer to the “Media Matters: When you’re in The Headline. Will your city or town be next in the media spotlight? seminar announcement for more information including the agenda, speaker bios and registration details.
Seminar registration is filling quickly and space is limited!