As reported by the Baltimore Sun (limited free views available), the State is planning to launch its ad campaign to encourage people to sign up for health insurance through the new health exchange, Maryland Health Connection.  The campaign will use television, radio, online, and print ads. From the article:

The state is spending $2.5 million on the campaign through the end of 2014, and hopes to attract nearly 300,000 people to buy health insurance or sign up for expanded government coverage over that time.

About 800,000 people are estimated to be without health insurance in the state, but starting Jan. 1 will be able to buy insurance through Maryland Health Connection, potentially qualifying for new subsidies or expanded Medicaid eligibility.