Tourism Through Connection: Leveraging Maryland’s Existing Assets

Transportation networks, tourism assets, and regional partnerships are helping Maryland counties strengthen local economies by connecting visitors to destinations in new ways.

During the 2026 MACo Summer Conference session, “Connecting Visitors to Maryland: Transportation, Tourism, & Regional Growth,” Senator Mike McKay moderated a discussion on how counties can leverage existing assets, including airports, railroads, tourism destinations, and regional collaborations, to increase visitation, encourage longer stays, and support economic development.

Shannetta Griffin, Executive Director and CEO of the Maryland Aviation Administration, discussed Maryland’s aviation infrastructure and its importance to tourism, commerce, and regional connectivity. She highlighted how airports serve as critical gateways that help connect visitors to destinations throughout the state while supporting broader economic activity.

Kristen Pironis, CEO of Visit Annapolis & Anne Arundel County, focused on the role transportation gateways play in shaping visitors’ first impressions and influencing travel decisions. She discussed efforts to strengthen connections between BWI Marshall Airport and local destinations, including collaborative marketing initiatives and placemaking strategies designed to showcase Anne Arundel County’s attractions to arriving travelers.

Dan Spedden, President of Visit Hagerstown, discussed how Washington County uses regional tourism assets and digital partnerships to attract visitors and encourage them to explore the broader area. He highlighted strategies focused on connecting travelers with local attractions, outdoor recreation opportunities, and community experiences that contribute to the county’s tourism economy through social media.

Wesley Heinz, Executive Director of the Western Maryland Scenic Railroad, shared how heritage rail tourism serves as both a visitor attraction and an economic development asset. He discussed the railroad’s role in drawing visitors to Western Maryland communities and supporting local businesses throughout the region.

The discussion underscored that counties can often strengthen tourism and economic growth by maximizing existing assets and partnerships rather than relying solely on new attractions or major capital projects.

More about MACo’s Summer Conference: