It’s More Than Likes and Shares – Unlocking the Power of Social Media to Engage Communities

MACo’s Summer Conference, “Where the Rubber Meets the Road,” is almost here! Don’t miss it – Aug 16-19, 2023.

Engaging communities is a top priority for all elected officials. Harnessing the power of social media may seem simple, but it’s more complex than it appears. Elected officials, staff leaders, and policy advocates should be sure to attend the MACo Summer Conference session on how to use social media to reach residents and learn best practices and tips for communicating with the public on these wide and diverse platforms.

It’s More Than Likes and Shares – Unlocking the Power of Social Media to Engage Communities

Description: In today’s digital age, social media has become an integral part of personal and professional life. It has transformed the world, communicates, connects, and builds communities. However, social media’s true impact and potential can only be realized by effectively measuring and interpreting the metrics that drive engagement and growth. So, what is your community saying? What do they need from their government officials? And what are you missing by not being part of this online conversation? Join this expert panel as they go beyond the likes and shares and discuss how to put social media metrics in motion for county government.


    • The Honorable Evan Glass, Council President, Montgomery County
    • Renesha Alphonso, Director of Communications, Office of County Executive Steuart Pittman, Anne Arundel County
    • Sarah Ehman, Public Information Program Manager, Calvert County
    • Beth Malasky, Public Information Officer, Queen Anne’s County

Moderator: The Honorable Odette Ramos, Council Member, Baltimore City

Date/Time: Friday, August 18, 2023; 1:00 pm – 2:00 pm

Learn more about MACo’s Summer Conference: