Mastering the Media in Crisis and Calm

Have you ever been called before the press as an emergency unfolds?

There is no time like the present to prepare for that moment. In modern times, video, radio, and social media bring as-it-happens news to residents. Elected officials and staff can contribute to public safety through their own messaging and through working with major news outlets.

The MACo Winter Conference Session, Mastering the Media in Crisis and Calm prepares county officials to lead through an emergency, with practices that can be used everyday, too.


In public leadership, important issues suddenly arise and transform – with the media fueling both sides of this rapid change. Having strong media relationships helps ensure fair and informed coverage of county-related issues, builds public confidence, and increases awareness of county priorities and services. Communicating well with the media, particularly during a crisis or emergency situation, is critical. This session will deliver techniques for clear and concise messaging and building strong media relationships. Speakers will cover traditional media relations, online/social media outlets, and special tips for crisis communication.


  • Tony Jones and Crystal Hunt, St. Mary’s County Public Information Office
  • Edward Hopkins, Chief, Harford County Emergency Services

Date & Time

Thursday, December 10, 2015, from 10:30 to 11:45 am

Learn more about MACo’s Winter Conference:

Questions? Contact Meetings & Events Director Virginia White.