Worcester Developing New Branding Campaign

Worcester County Commissioners have given approval for a branding campaign that would publicize the county as “Maryland’s Coast.”

Worcester is the only Maryland county with coastline, and leaders are looking to capitalize on that feature in a new branding campaign designed to promote tourism. The campaign was developed by local marketing and public relations firm Choptank Communication in coordination with the county’s director of recreation and parks, tourism and economic development, Tom Perlozzo. Prior to approval of the campaign, the Commissioners discussed whether the brand and image were too focused on Ocean City,  with several Commissioners expressing concern that the idea would not help promote other areas in the county. Perlozzo said that in interviews residents said they lived “at the beach” regardless of their location in the county.

From coverage in the Maryland Coast Dispatch:

“The point was Worcester County is the only county that has a coastline in Maryland,” he said. “It’s easily identifiable.” He added that he wanted Worcester County to be able to compete with other jurisdictions. “We’ve got an exciting place we need to figure out to go out and sell it,” he said. “That’s going to be our job, my job. I think that with a little sizzle, which we’ve got, it gets us going in the right direction.”

Perlozzo assured the commissioners he would take their thoughts into consideration going forward and be sure to engage other areas of the county.

Read the full article in the Maryland Coast Dispatch.