Local Government Insurance Trust (LGIT), a MACo Platinum Partner, will offer a series of Social Media and Communications trainings as part of their continuing education series.
Beginning on August 18th, LGIT will offer a 3 part webinar series on Media and Communications, covering crisis communications, negativity on social media, and using social media for positive public relations.
From LGIT’s Continuing Education Calendar:
Tuesday, August 18, 10:00 a.m. to 12:00 p.m.
Handling Negativity on Social Media
Description: This two-hour online course will guide participants on how to best handle challenging or negative comments on social media platforms, how to respond publicly (or via direct message) when a specific incident occurs, when to post and when not to, managing the aftermath of a negative incident, and how your strategy should vary from channel to channel.
Friday, August 21, 12:00 p.m. to 2:00 p.m
Using Social Media for Positive PR
Description: This two-hour online course coaches participants on how to most effectively gain traction from a positive post and entice the media into covering your good news story, explains internal protocols for the social media strategist or PIO to use to tell good news stories, helps define your department’s “voice”, shows how planning ahead on social will lead to positive press and offers other tips and tricks of the trade.
Tuesday, August 25, 10:00 a.m. to 12:00 p.m.
Description: This two-hour online course covers the before, during and after a critical incident when it comes to media relations and social media strategy. Never before has there been more scrutiny upon law en-forcement executives and their agencies. This course offers proven, often-tested principles of crisis messaging with examples of what to do and more importantly, what not to do when a critical incident occurs.
To sign up for these or any other trainings from LGIT, visit their website.