When It Rains, It Pours: Communicating in a Crisis

MACo’s Summer Conference is next week – August 15-18, in Ocean City, MD. Thousands of stakeholders in local government will meet to discuss all the ways counties work with water to serve their residents.

Every crisis is different and comes with its own challenges and situational complications. Whether it’s an active shooter, a tornado, or a broken water main, residents want – and deserve – to be informed on how local government is handling the crisis event. Fulfilling that responsibility can be nerve-racking even under the best conditions. Now imagine yourself in a crisis situation where the reporters have tough questions needing quick answers. What would you do? What do you say?

Mark Weaver will deliver #MACoCon Keynote on Crisis Communications

Join us and our keynote speaker Mark Weaver, a national communications advisor with nearly three decades of national and Ohio-based experience with public and private sector clients on crisis communications and media relations.  He’ll share tips for responding to the public and the media, especially in a crisis situation. Learn how to gather the details you need with your team, frame your message, and deliver it in a way that reassures and informs.

By the end of the session, you’ll not only have a much better idea of what it feels like to actually be in a crisis communication situation, you’ll have a summary of specific take-away points to help you face one in real life.

The keynote presentation, “When It Rains, It Pours: Communicating in a Crisis,” will take place on Thursday, August 16, at 9:00 am. The keynote speaker is sponsored by the Local Government Insurance Trust (LGIT).

Learn more about MACo’s Summer Conference: