MACoCon Book Club: Get Your FREE Copy of “Trying Hard is Not Good Enough”

Back by popular demand, MACo is excited to continue our Book Club at the 2018 Summer Conference.

Trying-Hard-Is-Not-Good-Enough-Book-CoverThis interactive session will provide participants the opportunity to read a governance-focused book before the conference and discuss it with fellow readers at the conference. A facilitator will help guide participants in analyzing the book and sharing experiences, reactions, and insights.

For the 2018 Summer Conference, participants will read “Trying Hard Is Not Good Enough: How to Produce Measurable Improvements for Customers and Communities” by Mark Friedman.

This acclaimed book by author and Results-Based Accountability (RBA) leader Mark Friedman presents a set of methods that can be used to improve the quality of life in communities, cities, counties, states, and nations. It includes everything from the well-being of children to the creation of a sustainable environment.

Learn about a framework that will help you get from talk to action quickly. Make a real, tangible difference, don’t just try hard and hope for the best. Mark’s methods have been used in over 40 states and seven countries outside the U.S.

Participants will come away from this session with practical methods for taking action that are simple and common sense, use plain language, produce minimum paper, and are actually useful to managers, community leaders, and decision-makers.

This session is scheduled for Thursday, August 16, 2018, from 3:30 pm – 4:30 pm. You must be registered for the conference to attend, so please REGISTER TODAY.

Participants may contact Nicolette Querry to sign up for the book club session and obtain their FREE copy of the book in advance.

Reviews from and

  • This is probably the most pragmatic book I have ever read. The principles, tools and concepts are applicable and understandable at every level in an organization. We apply this in the public health, human services and public administration fields. It helps to avoid blaming, turf issues and gives permission for groups to work together….


  • This is a short, easy to read book that gets right to the heart of performance measures in government agencies. A absolute “must read” book for anyone working in the public service.”


  • “For anyone committed to large scale change, either in the public or private sectors, this book is a must read. The straight-forward language and practical examples ease the reader into a provocative discussion of what’s wrong with many complex initiatives, and better yet, provide a clear road map for how to get better. Highly recommended.”

Interested in sponsoring the Book Club and giving welcoming remarks to the participants? Contact Nicolette Querry for details.

Learn more about MACo’s Summer Conference: