Data, Data Everywhere: How Tourism Turns Clicks Into Cash at #MACoCon

Join industry experts in discussing the intersection of technology and tourism at MACo’s Winter Conference.

Tourism is an important part of Maryland’s economy, from the mountains of Western Maryland to the waters of the Chesapeake and everywhere in between. In recent years, technology has become an irreplaceable tool for tourism, and the data which that technology generates holds endless opportunity to support economic development.

Title: Data, Data Everywhere: How Tourism Turns Clicks Into Cash

Description: From sales tax reports, to advertising click-through rates and visitation figures, to credit card zip code analysis, the amount of data generated by the tourism industry has multiplied exponentially in the last twenty years. Learn how today’s tourism leaders are navigating this wealth of information and mining it to maximize effectiveness and stretch budgetary dollars, all while bringing in state and local tax dollars, creating jobs, and supporting economic development. This panel session will include case studies demonstrating how tourism leaders from across Maryland are using data analysis to guide decisions and measure results.


  • Liz Fitzsimmons, Managing Director, Department of Commerce Office of Tourism and Film, State of Maryland
  • Cassandra Vanhooser, Director of Economic Development and Tourism, Talbot County
  • Daniel P. Spedden, President, Hagerstown/Washington County Convention and Visitors Bureau
  • Mia Blom, Director of Government & Community Affairs/Executive Director Visit Baltimore Education & Training Foundation, Visit Baltimore

Moderator: The Honorable Johnny Mautz, Maryland House of Delegates, MD State Senator-elect

Date/Time: Thursday, January 5, 2023; 3:00 pm – 4:00 pm

MACo’s Winter Conference, “Hit the Ground Running,” will be held at the Hyatt Regency Chesapeake Bay Hotel in Cambridge, MD from January 4-6, 2023 (with a pre-conference orientation for new county officials on January 3).

Learn more about MACo’s Winter Conference:

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