The Washington County Public Relations & Marketing Department has announced the launch of the new Washington County Ice Cream Trail. The trail promotes 11 locally-owned ice cream shops throughout the County. It offers a family-friendly opportunity to support small businesses and attract summer tourism.

The County has created a trail map to help visitors locate each of the 11 businesses. In addition, the County is sponsoring a contest to promote the new Ice Cream Trail. Visitors receive a stamp at each stop on the trail, and anyone who visits all 11 locations is eligible to win a $50 gift card to the Washington County ice cream shop of their choice. Details of the contest are available in the Washington County press release.

Specialized food & beverage experiences have become an increasingly important part of Maryland tourism, and a focus on ice cream has been an effective way to support the state’s dairy operations. The Maryland Department of Agriculture offers a statewide Ice Cream Trail, which includes Washington County business Misty Meadow Farm Creamery in Smithburg. In addition, the Maryland Office of Tourism has compiled the Ice Cream Lovers’ Guide to Maryland, which features nearly 30 creameries and ice cream shops throughout the state.

Other popular trails within Maryland include the Crab & Oyster Trail and several wine trails throughout the state. The Maryland Office of Tourism has additional information about Maryland culinary experiences on their website and is available to assist Counties with this aspect of their tourism strategies.