Still Waters Run Deep… with Dark Data at #MACoCon

“Big data” receives a lot of attention among policy wonks and elected officials for its power to make government operations more efficient. While big data and analytics play an increasingly important role in developing strategies and informing decision making in the private, public, and nonprofit sectors, local governments face barriers in acquiring and using such data.

That’s where “dark data” comes in.ball-63527_1280

Dark data is big data that is collected but not fully utilized.  During the MACo Summer Conference special session, “Still Waters Run Deep: Dive Into Your Dark Data Potential,” attendees will learn about data resources available from various state and federal agencies – and how to make use of that data to inform economic development and government operations decisions.

The effort has been done in collaboration between the Maryland Department of Transportation and the University of Maryland National Center for Smart Growth.

Still Waters Run Deep: Dive Into Your Dark Data Potential

Dark data – underutilized big data sources – can help counties tremendously in their planning, engineering, and social project development. In this session, attendees will learn how to put available data resources to work at the local government level. The Maryland Department of Transportation will provide an overview of growth trends in population, labor force, and employment, and apply them to current commuting patterns within Maryland. Attendees will also be shown the types of data available to learn about their workforce and how that information can be incorporated into economic development strategies.


  • Cory Stottlemyer, Senior Policy Analyst, Maryland Department of Transportation Office of Planning & Capital Programming
  • Benjamin Birge, CountyStat Manager, Office of the County Executive, Prince George’s County
  • Gary V. Hodge, President, Regional Policy Advisors, and former Executive Director, Tri-County Council for Southern Maryland, and Charles County Commissioner

Moderator: The Honorable Jeff Ghrist, Maryland House of Delegates

Date/Time: Wednesday, August 15, 2018; 3:15 pm – 4:15 pm

The Conference will be held August 15-18 at the Roland Powell Convention Center in Ocean City, Maryland. This year’s theme is “Water, Water Everywhere.”

Learn more about MACo’s Summer Conference: