Keynote Speaker: “Trying Hard is Not Good Enough”

Mark Friedman

Internationally renowned author and speaker, Mark Friedman, will discuss his talk-to-action methods for improving quality of life for customers and communities during his Keynote presentation for MACo’s Summer Conference. The Keynote Presentation is sponsored by the Local Government Insurance Trust (LGIT)

Mr. Friedman is author of the book Trying Hard Is Not Good Enough, used by government and non-profit agencies in over 40 states and countries around the world, including the UK, Ireland, the Netherlands, Norway, Chile, New Zealand, and Australia.

In this Keynote presentation, Mr. Friedman will provide a set of methods – RBA, or Results-Based Accountability – that can be used to improve both quality of life conditions in your county (e.g. health, safety, clean environment, and children’s readiness for school) and the performance of county services.

These methods have been used successfully over the past 15 years across the US and around the world. Old burdensome methods are gradually giving way to this new, more practical approach. Participants will come away from this presentation able to begin using RBA without hiring a consultant.

The London Guardian called RBA “Simple, common sense and jargon free.” Governing Magazine called it “cleaner, simpler, more practical and less elitist.”

The Keynote presentation will be held on Thursday, August 14, 2014 at 9:00 am at the Roland Powell Convention Center in Ocean City, MD. Conference registration is required to attend this session.

Mr. Friedman’s Keynote presentation will be followed later that afternoon (1:30 pm – 2:30 pm) by a discussion of his book, Trying Hard is Not Good Enough. Books can be purchased through Amazon or through the Results Leadership Group. Please email Virginia White if you plan to attend the book discussion session.

Keynote Presentation Sponsored by LGIT
Keynote Presentation Sponsored by LGIT


MACo’s 2014 Summer Conference: