At MACo’s social media symposium held on June 6 at the North Laurel Community Center, approximately 50 county employees and elected officials gathered to gain insight form social media experts and share their own best practices.
Sponsored by Howard County Parks & Recreation and the Local Government Insurance Trust (LGIT), this all-day forum focused on strategic public outreach, current best practices in the use of social media, and a framework for structuring a social media plan.
Speakers and topics included were:
How to Integrate New Media, Tools and Techniques into your Public Outreach Plan
- Sandy Evans Levine, President of Advice Unlimited LLC, a Woman-Owned Small Business (WOSB) public outreach/strategic communications firm serving government organizations and companies selling to the government, based in the Washington DC metro area
County Best Practices for Social Media panelists included
- Clay Stamp, Director, Talbot County Department of Emergency Services
- Samantha O’Neil, Special Assistant and Social Media Manager, Howard County
- Chris Tassa, Network Administrator and Webmaster, Calvert County Health Department
- Jeremy Kortright, Recreation Superintendent, Frederick County Parks & Recreation
Content-First Messaging for Maximum Reach #MakeItCount
- Nick Alexopulos, Media Relations Manager, Loyola University
“This was a very effective and informative seminar. I felt it was worth my time and the drive to/from Laurel. It was well organized, the food was great and the venue was fabulous.”
“I enjoyed hearing from the counties’ representatives – I liked that different departments were represented and [learning about] how each used social media.”
When asked what piece of information they learned at the event was the most valuable to them, attendees had this to say:
“Social media is social, so make it a conversation”
“Social media isn’t free–it requires resources in order to be effective”
“The identification of social media services and how they might fit with various county objectives”
“The entire event was great, I took 8 pages of notes, so everything that was said was extremely valuable to me!”
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