The 2010-2011 County Government Works Campaign is an initiative created by the National Association of Counties (NACo) to raise public awareness of the services provided by county government. NACo has made available on their website an array of effective ways to explain what exactly county government does. The newest addition to the “public awareness toolkit” are video Public Service Announcements (PSAs). The PSAs can be uploaded on your county website or aired on your local television station. Below is an example of a PSA available on the NACo website.