In early March, the United States Census Bureau solicited county elected officials to launch “Take 10” campaigns in hopes of yielding a higher number of returns of the 2010 census. NACo reports, that the campaign establishes “friendly competition” within states to see which jurisdictions are able to generate the largest number of mail-in returns. Furthering the effort in accruing more accurate and representative data collection, the Census Bureau has developed toolkits that provide an array of information and resources on how to inform constituents of the importance of participating in this nationwide survey. Naco states,
“Each percentage point increase in mail-back response saves $85 million in the cost of enumerators conducting follow up visits to collect census information.”
The new formatted 2010 census will be mailed to every household on record this month.