Streamlining Engagement and Consistent Branding at Winter #MACoCon

Effective communication requires clear branding and accessible design tools that help governments tell their story.

This MACoCon session will feature branding strategist Angela Visintainer and government communications leader Renesha Alphonso as they share how to build a consistent visual identity and use Canva to quickly and efficiently produce professional, on-brand graphics. They’ll dive into real examples, practical tips, and actionable workflows for county staff at all experience levels. If you’re interested in learning how to strengthen public engagement through clear branding, consistent visual identity, and accessible design tools like Canva, this is the session to be in!

Title: Streamlining Engagement: Maximizing Communication Tools for Government 

Description: In today’s fast-paced digital world, effective communication is essential for government agencies. This session, led by a design and branding expert, will explore how government officials and professionals can leverage online tools to enhance visual storytelling, streamline public communication, and improve engagement with residents. Attendees will learn how to create professional, on-brand graphics for social media, presentations, reports, and more − without the need for advanced design skills. Through real-world examples and practical demonstrations, this session will showcase best practices for consistency, accessibility, and efficiency in government communications. Whether you’re an elected official, public information officer, department director or staff member responsible for outreach, this session will equip you with the tools to communicate well and efficiently online. 

Speakers: 

  • Renesha Alphonso, Strategic Communications Director, Office of the Comptroller
  • Angela Visintainer, Managing Partner, Maven + Smith

Moderator: The Honorable Odette Ramos, Council Member, Baltimore City 

Date/Time: Wednesday, December 10, 2025; 1:30 pm – 2:30 pm 

MACo’s Winter Conference, “Local Leadership, Lasting Impact: Shaping What’s Next,” will be held at the Hyatt Regency Chesapeake Bay Hotel in Cambridge, MD, on December 10-12, 2025. 

Learn more about MACo’s Winter Conference: