This publication, fueled by the National Association of Counties (NACo), highlights single-award contract opportunities, upcoming webinars, articles of interest and other tools for county leaders and procurement professionals.

1. Building a Future-Ready County Workforce: Why NACo’s Public Promise × WBCP Contract Matters Now

How can county governments support the well-being of employees who deliver those services, especially when retirements, competition for talent, and changing workforce expectations are accelerating? For procurement professionals, the answer increasingly lies in strategic, cooperative recruitment. And thanks to the National Association of Counties’ Public Promise Procurement program, counties can now tap a ready-made vehicle—the Government Recruitment Services contract (#571947) with WBCP, Inc.—that saves time, money, and administrative effort while positioning counties to hire the right talent for tomorrow’s challenges.

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2.  Why Counties Need a New Talent Strategy

• Retiring expertise. Baby-boomer retirements leave mission-critical gaps just as counties modernize infrastructure, expand digital services, and respond to complex social challenges.
• A tight labor market. Private-sector competition, remote-work expectations, and rising wage pressures make it harder to attract specialized skill sets.
• Employee well-being. Mental-health supports and manageable workloads are now baseline expectations, yet long vacancies strain existing teams. Meeting these pressures means moving beyond traditional, one-size-fits-all job postings. Counties need targeted outreach, rigorous screening, and faster hiring cycles—all without overloading HR or procurement staff.

3. The NACo Public Promise × WBCP Contract at a Glance

• Lead public agency: San Diego County, CA
• Contract number: 571947
• Competitive RFP: #764, awarded October 13 2024
• Initial term: Nov 1 2024 – Oct 14 2025, with four one-year renewals through 2029