Steadfast in the Storm: Effective Crisis Communication for Counties

MACo’s Winter Conference is almost here! Sessions will cover a range of counties priorities and service area best practices, including communicating in a crisis. Don’t miss it.

One of any government’s key functions is communicating information to its residents. This happens daily in print, online, and through social media to communicate everyday mundane information – but how does (and how should) the process change in a crisis? What government departments – at various levels – need to collaborate and adjust at a moment’s notice to keep the community safe and informed? MACo’s session on crisis communication will help participants understand the process and procedures needed for governments to disseminate information effectively in an emergency.

  • Title: Steadfast in the Storm: Effective Crisis Communication for Counties
  • Description: Uncover the art of crisis communication, tailored for county legislators and employees. Explore proven tactics using technology like text alerts and social media. Delve into real-world case studies, and learn how to adapt messaging in real-time, build resilience, and maintain public trust. Discover best practices to coordinate seamlessly with emergency services and ensure accurate information dissemination. Join us in this dynamic session to navigate the complexities of crisis communication effectively.
  • Speakers:
    • Jorge Castillo Chief Spokesperson & Branch Manager for Communications & Outreach (MDEM)
    • Maggie Kunz, Health Planner, Carroll County Health Department
    • Michael (Mike) Ricci, Former Communications Director to Governor Larry Hogan
  • Moderator: The Honorable Lenny Pfeffer, Council President, Dorchester County
  • Date/Time: Wednesday, December 6, 2023; 3:00 pm – 4:00 pm

Register today!

Learn more about MACo’s Winter Conference: