The Caroline Economic Development Corporation (CEDC) has revamped the county’s image for economic development and tourism. The new brand, “You Belong Here” will be used by agencies, departments, and municipalities across the county to help drive visitors and businesses to the county as well as reinforce the character of county residents.
As reported in MD Biz News:
The new brand was built around the tagline “You Belong Here,” which was chosen after extensive community input. CEDC hired Choptank Communications, a marketing firm based on the Eastern Shore, to conduct focus groups, a public survey, and one-on-one interviews with key stakeholders throughout Caroline County. Participants were asked to provide their insight into the culture and characteristics that best define the County. In total, nearly 400 people who live and/or work in Caroline County provided input that helped shape the brand.
“It was interesting to see how consistent feedback was across demographic groups and industries,” said Angela Visintainer, Director of Economic Development. “There were very clear themes that emerged. Almost everyone talked about how warm and down-to-earth Caroline County is, and how it just feels like home. Many people also spoke about how collaborative and close relationships are in the County. There are a lot of very strong partnerships.”