PNC Partners with the Y of Central Maryland to Launch Financial Education Initiative

The PNC Foundation has partnered with the Y of Central Maryland on For  Me, For You, For Later, a new financial education initiative aimed at demonstrating the importance of financial management to preschool students.  The program will be integrated into the Y’s 52 Head Start classrooms in Baltimore City, Howard, Harford, Carroll, and Baltimore counties, with a goal of expanding to all 81 Head Start classrooms within the next two years. Created by Sesame Workshop, the financial education curriculum teaches students that everything has a value, the differences between needs and wants, and the concepts of spending, sharing, and saving.

“Research shows that learning to value and manage money can start as early as children are able to count,” said Louis R. Cestello, Regional President of PNC Bank in Greater Maryland. “We’re fortunate in Maryland that so many experts and opinion leaders are aligned in helping to equip children, families and communities with managing their financial futures.”

“The Y’s preschool and Head Start classrooms are critical tools for educating children and fulfilling our mission of raising healthy kids in spirit, mind and body,” said John Hoey, President and CEO of the Y of Central Maryland. “For Me, For You, For Later will help ensure we are providing children with a well-rounded education that will foster positive growth into adulthood.”

The PNC Foundation, which receives its principal funding from The PNC Financial Services Group, focuses its philanthropic mission on early childhood education and community and economic development. Through its signature cause, Grow Up Great, PNC has created a 10-year, $100 million initiative to enhance early childhood education and school readiness.

The  PNC Financial Services Group, Inc. , a MACo Silver Corporate Partner,  is one of the nation’s largest diversified financial services organizations providing retail and business banking; residential mortgage banking; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management.

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