Protecting Public Trust: Communicating Clearly During Difficult Times

Public trust is a key element of county communications. Without public trust county government would find their communication efforts pointless and in times of crisis a lack of public trust could prove perilous.

Counties and governments worldwide are uniquely positioned to lead with transparent and empathetic messaging that strengthens public confidence. But how do county communicators protect public trust?

It starts with consistent, transparent communication that prioritizes honesty and clarity. It requires listening to community concerns, addressing misinformation promptly, and ensuring that every message reflects a genuine commitment to serving the public good. By fostering open dialogue and demonstrating accountability, counties can create a foundation of trust that not only enhances day-to-day interactions but also serves as a critical lifeline during moments of uncertainty or crisis. Hear from experts on this topic at the MACo 2024 Winter Conference!

Title: Protecting Public Trust: Communicating Clearly During Difficult Times

Description: In today’s climate of heightened political polarization and intense public scrutiny, government transparency is more vital than ever. This session will focus on the critical role clear communication plays in maintaining public trust, especially when addressing challenging or sensitive issues. Attendees will explore strategies for navigating political tensions and crises with transparency, ensuring that trust is not only built but sustained. This session will provide practical tools for government communication professionals and elected officials to communicate openly without inflaming tensions, and will highlight the importance of empathy in public relations.

Speakers:

  • Anna L. Sierra, Chief Development Officer | Legislative Officer, Maryland Department of Emergency Management
  • Bryan P. Sears, Government Reporter, Maryland Matters
  • Scott Peterson, Manager, Media Relations and Strategic Partnerships, Office of the County Executive, Montgomery County

Participating Moderator: The Honorable Steuart Pittman, County Executive, Anne Arundel County

Date/Time: Thursday, December 12, 2024; 3:00 pm – 4:00 pm

MACo’s Winter Conference, “Anticipate, Adapt, Achieve: Thriving Through Turbulent Times,” will be held at the Hyatt Regency Chesapeake Bay Hotel in Cambridge, MD, on December 11-13, 2024. 

Learn more about MACo’s Winter Conference: