At the 2023 MACo Winter Conference, a dynamic panel of experts delved into the intricacies of crisis communications for counties.
Titled ‘Steadfast in the Storm: Effective Crisis Communication for Counties,’ the discussion covered crucial aspects such as communication channels, the impact of plain
language in distress, and funding challenges for local government public information officers (PIOs). Examining case studies, the panel highlighted the significance of collaboration among local government bodies in crisis communication. The conversation emphasized the importance of preparedness and agility, offering insights and resources for PIOs to navigate crises successfully.
Speakers:
- Jorge Castillo Chief Spokesperson & Branch Manager for Communications & Outreach (MDEM)
- Maggie Kunz, Health Planner, Carroll County Health Department
- Michael (Mike) Ricci, Former Communications Director to Governor Larry Hogan
Moderator: The Honorable Lenny Pfeffer, Council President, Dorchester County
See some of our highlights below:
More about MACo’s Winter Conference:
